牛津译林版必修四 Unit 1 Advertising复习教学案

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Module 4
Unit 1 Advertising

新课标单词
advertise vi & vt (为……)做广告，登广告
advertisement n  广告
share vt  分享，分担，共有
persuasive adj  劝导性的，劝诱的，有说服力的，令人信服的
product n  产品
service n  服务
promote vt  宣传，推广，促销，推销
place vt  安排，放置
intended adj（为……而）打算的（或设计的）
educate vt  教育
issue n  问题，议题
welfare n  福利，福利事业
complete adj  全部的，完全的，完整的
law n  法律
lie vi  说谎
untrue adj  不真实的
claim n & vt 声明，宣称，号称
aware adj  知道的，明白的，意识到的
toothpaste  牙膏
breath n  气息，呼吸
advertiser n  等广告者，广告客户，广告商
cure   vt  治愈，治疗
customer n  顾客，消费者
comment n  评论，意见，评价
connect vt  联系，连接
trick n  骗局，把戏，恶作剧
original adj  新颖的，别致的，独创的，最初的，原来的
creative adj  具有创造性的，具有独创力的
public n  公众，大众
lead vt  过（某种生活）；领导，引导
nationwide adj  全国范围的，全国性的
campaign n  （社会，政治或商业等的）活动，运动
drug n  毒品，药，药物
deal vi  处理，对付
social adj  社会的
school vt  是受学校教育，培养，教育
live vi  过（某种生活）
smoking n  吸烟，抽烟
commit vt  犯（错误），干（坏事）
commit suicide 自杀
smart adj  聪明的，精明的
complete vt  完成
satisfied adj  满意的
trick vt  欺骗，哄骗
publisher n  出版商，出版公司
unique adj  独特的，独一无二的
imagination n  想象，想象力
choice n  选择
recommend vt  推荐
bar n  条，棒
company n  公司
update vt  更新
packaging n  包装
design n  设计，图案，花样    vt  设计
completely adv  完全地，彻底地
unforgettable adj  难忘的，无法忘记的
fashionable adj  时髦的，流行的
convenient adj  便利的，方便的
highly adv  非常，很，高地，高度地
functional adj 实用的，有用的，功能的，机能的
filling n  馅；填充物
bored adj  感到厌倦的
jeans n  牛仔裤
available adj  可买到的，可获得的
build vt  开发，建构
various  adj  各种各样的，多样的
particular adj  特定的；特别的
audience n  受众；观众；听众；读者
goal n  目标，目的
target n  目标，对象，靶子
media n  (medium的复数)媒介，媒体
determine vt  确定，决定
extremely adv  非常，极其
appeal vi  迎合，有吸引力，
appeal to 迎合，对……有吸引力
react vi  做出反应，回应
gather vt  搜集，收集，使聚集
approach n  方法，途

课文出现短语

1. be used to
2. do some research on
3. share with
4. encourage sb to do sth
5. believe in
6. for free
7. be intended to do sth
8. protect sb from sth
9. public welfare
10. be aware of
11. even if
12. be proud of
13. connect… to..
14. fall for
15. play tricks on
16. lead a better life
17. live a healthy life
18. commit suicide
19. follow the advice
20. offer sb sth
21. be satisfied with
22. trick sb into doing sth
23.persuade sb into doing sth
24. take drugs
25. keep away from
26. at a low price
27. be tired of
28. on sale
29. of high quality
30. be popular with
31. remind sb (not to) to sth
32. up to
33. be bored with
34. be amazed at
35. appeal to
36. be concerned with



一．单词应用
根据单词的首字母或汉语意思填写正确单词，注意形式变化
1.        If you want to sell this product well, I advise you to a_________ it in the newspaper or on TV.
2.        All of us finally agreed to his plan because of his p_______ language.
3.        Nearly all the a_______ to the palace were guarded by the soldiers.
4.        The writer traveled throughout the country to p_________ his latest novel.
5.        PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare.
6.        China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services.
7.        The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that!
8.        PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public.
9.        China began a nationwide public service advertising c______  in 1996, and since then numerous PSAs have appeared around the country.
10.        One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀) slowly’.
11.        I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.
12.        Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.
13.        The publisher also said that the readers wouldn’t believe the writer’s u______  way of thinking and rich i__________  (想象力).
14.        This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______.
15.        That is why we are c**idering r________  (重新包装)our chocolate bar as well.
16.        Our new packaging will be colorful and ________ (引人注目).
17.        Have you ever ________  (后悔) not having snapped those ________  (难忘的) moments?
18.        It’s ____________ (fashion), __________ (方便的) and ________ (function).
19.        It is ________(极其) important to know your audience so you can create the right message for the right people.
20.        You must decide what a______  you want to use.

二．词形转换
1. intended ( adj.) ---- _______ ( n .)       2. educate ( v. ) ---- __________ ( n. )  
3. connect ( v. ) ----________ ( n. )        4. advertiser ( n. )----__________ ( n. )
5. create ( v. ) ---- _________ (adj.)        6. society ( n. ) ---- __________ ( adj.)
7. imagine ( v.)----__________( n.)        8. determine (v.)----__________( adj.)
9. complete (adj./v.)---_________(adv.)     10.satisfied (adj.)_______(v.)______ (n.)

三. 句型结构
1.We   ______   (如此习惯于) them that we often do not even realize how many we see and hear in a day.
Wood can    ____      (被用来造纸).
We   ______    (过去常购物) on Sundays, but now we have no time.
2. PSAs are often placed for free, and are intended to educate …
be intended/meant to do sth./ be intended/meant for sb/sth
This software  __   ____    ___     ___  the computers  ____________  (是为了保护…不受到…攻击而设计) by a kind of virus called worm.
The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.
1.        However, we still must _____ _______ _______ (知道) the methods used in ads to try and sell us things.
_____   ___   ____       (老师说的话) made me  _____ ____  ____         ___    ____(意识到英语的重要性).
Are you aware   ___   __   ___   ___  (你已伤害了)her feelings?
2.        We must not   ____   ___    (上…的当) this kind of trick.
He   is too smart to fall for that trick   (很聪明不会中那个诡计的).
3.  These ads deal with large issues.
He is  __   ___    ___   __  (容易相处).
    __   ___   ___   __   ____  (尽管她病了), she continued  __      (处理) problems of all kinds.
4.        There are even PSAs to teach us how to   __  __  _     ___(过健康的生活).
5.        I will  encourage     _    __   __   __   ____       (鼓励朋友们注意) them as well.
6.        I recommend that   __     __  (我们买) 10 copies for the library.
= I recommend   _____ 10 copies for the library.
  He recommended me    _    ___   (呆) for another week.

四. Fill in the blanks with the correct forms:

  
1. We tried to _____ our point _______, but he just wouldn’t listen.
2. It is important to always try to   ___   the way the audience will react.
3. My daughter _____  me       forget to take my medicine.
4. The company must ensure that their product   _______.
5. If you _____ math, you should turn to doing some English exercises.
6. When you start a successful ad campaign, you must __   a clear goal and target audience ____.

五. 翻译句子
1.他过去生活在农村，但现在已经完全适应城市生活了。

2.总的来说，动物会在人类之前意识到危险。

3.他的表情说明他 对这样的结果很 不 满意。

4.我对野营这样的活动从不感兴趣。

5.        顾客不应该被不诚实的广告商所蒙骗。

6.我们有多种方式解决这个问题。
We have several                     this problem.
There are several                __   we can settle this problem.
7.我不喜欢她的衣着打扮。
I do not like              she is        (dress).
8. 这种疾病有90%的患者能被治愈。
Ninety percent of the patients can          __    _   this disease.
9.这个房间并不打算当起居室用的。
This room is                 serve       a living room.
10．我会让我叔叔帮我检查拼写。
I’ll get my uncle    ___    ___     __   the spelling for me.
11. 他的成功鼓励我坚持我的理想。
His ___________ ___________ me to __________ _______ my ideal.

六、        Put the following sentences into reported speech:

1. She said, “Advertisements are an important part of our lives.”
______________________________________________________________________.
2. Matt asked Ann, “Are you the happiest person in the world?”
______________________________________________________________________.
3. “Where did you find the ads for jobs abroad?” Bill asked.
______________________________________________________________________.
4. The salesman said to me, “Read what some of our satisfied customers say.”
______________________________________________________________________.
5.“Don’t worry，Mary.” The doctor said.
______________________________________________________________________.
七、        单项选择
1. Tom said ________ he was not sure ________ the news was true and _______ he would find out about truth himself.
A. that; that; that            B. if; if; if                C. that; if; that                D. if; that; if
2.         ________ is reported in the newspapers, talks between the two countries are making progress.
   A. It                       B. As                    C. That                    D. What
3.        ________ in a white uniform, he looks more like a cook than a doctor.
A. Dressed                B. To dress                C. Dressing                D. Having dressed
4.        It took me about an hour to ______ my intention _______ her.
A. get; across                B. put; across                C. get; across to            D. put; across to
5.        In order to make our city green, ___________.
A. it is necessary to have planted more trees       
B. many more trees need to plant
C. our city needs more trees       
D. we must plant more trees
6.        We won’t give up ________ we should fail 10 times.
A. even if                    B. since                    C. whether                D. until
7.        I don’t think people are really aware ________ just how much it costs.
A. /                        B. on                    C. of                    D. about
8.        Many students signed up for the ______ race in the sports meeting to be held next week.
A. 800- meter-long           B. 800-meters-long            C.800-meter-length          D.800-meter-lengths
9.        You can _______ mine if you have _______ yours at home.
A. share; left                 B. borrow; forgotten        C. share; forgotten         D. buy; left
10.        All the electrical equipment _______ will be equipped in the office ______ great importance to us.        
A. that; are of                B. that; is                 C. what; is of                D. what; are of
11. How do people react _______ his speech against pollution?
        A. on                    B. to                        C. at                        D. in
12. The teachers_______ to learn from Lei Feng.
        A. appeal to us                B. call on us                C. demand us                D. A and B

八、Reading strategy
        Expository writing is meant to introduce you to basic information on the topic. It usually follows the same basic format: introduction of a subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g, “Even if an ad does not lie, it does not mean it tells you the complete truth”, always look at the information that follows it closely. You should be able to find facts to support the idea, such as “ All it says is that it fights it and that is not the same thing at all”. The author will follow this information with a concluding statement , which tells you what you are supposed to learn from the passage---“We must not fall for this kind of trick”.

九、Integrating skills
1、Passage A（Reading）
Advertisement
_______________1_______advertisements        _______________2_______ advertisements

Definition        _3_____which someone has
_____ ______to promote a product or a service       
Definition        They are placed ___ _____and ________ to ______people to ______ _____an idea which affects _______ _________

Added info.        Although we have laws to ____us____ ads that _____or try to make people believe untrue______, we must ___ ___ ___ the methods used in ads to sell us things.
Even if an ad does not lie, it does not mean it tell you the complete _________.       
Added info.        PSAs ____ _____large social issues and are meant to ______the public.
They educate people about ____ _____ _______, such as “Project Hope”, whose slogan is “Project Hope--_______every child.
They also teach us how to ______ ______ ________.
Concluding statement        We must not _____ _____this kind of trick.        Concluding statement        Not all ads____ ____ ____ us though
Conclusion: Be _________about advertisements

2、Passage B（Project）
        An ad campaign is an ___________ program of advertisements using various kinds of ads to ________ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of ________including newspapers, magazines and televisi**, etc. When _________ a successful campaign , you must have a clear ________and target audience in mind and c**ider the following.
        Firstly, it is _________important to determine the audience you want to________, or your ________ _________ so that you can __________the right message for the right people.
        Secondly, it is important to decide what you want your audience to know or think about and try to ______ _______the way the audience will _________.
        Lastly, to determine what_________ you want to use to _______your message ______when putting together an ad campaign is also of great importance . The way you choose to advertise should ______mainly ________your target audience and which kinds of ads reach that particular group best.

十、Writing
近来，食品价格不断上涨，你校食堂的饭菜也都涨价了。为此，你校学生会在学生中进行了调查。请你根据下表调查结果，并结合自己的看法，用英语写一份调查报告。
调查结果        观点
53%赞同        1．        全国物价上涨，食堂为自身生存，饭菜涨价为正常现象；
2．        只要别涨得太过分，饭菜质量不下降就行。
47%反对        1．        食堂宗旨是为学生服务，不得惟利是图；
2．        有的学生为了省钱不吃早饭，有害健康。
你的看法        1．。。。
2．。。。
注意：1。对所给要点，不要简单翻译，要有适当的发挥。
      2．字数150字左右，开头已写好，不计入词数。

参考答案：
一．单词应用
1. advertise   2. persuasive   3. approaches    4.  promote   5. intended, issue   6. untrue
7. cures   8. creative   9. campaign   10. committing suicide   11. completed satisfied
12.trick   13. unique, imagination   14.choice   15. repacking   16.eye-catching   
17. regretted, unforgettable   18.fashionable, convenient, functional   19.extremely
20.approach

二．词语转换
1. intension  2. education  3. connection  4. advertisement  5. creative  6. social
7. imagination  8. determined  9. completely  10. satisfy--satisfaction  

三．句型结构
1. are used to, be used to make paper, used to go shopping
2. is intended/meant to protect, from being attacked, is meant/intended for children
3. be aware of , What the teacher said, aware of the importance of English, that you have hurt
4. fall for, is too smart  to fall for that trick
5. easy to deal with, In spite of her illness, dealing with
6. live/lead healthy lives
7. my friends to pay attention to
8. we purchase, purchasing , to stay

四．用方框内所给短语的适当形式填空
1. get, across   2.appeal to   3.reminded, not to   4.is of high quality
5.are bored with   6.have, in mind

五．翻译句子
1. he used to live in the countryside, but now he is entirely used to the city life.
2.As a whole, the animals are faster aware of danger than humans.
3. The look on his face suggested that he was not satisfied with the results.
4. such an activity as camping can never appeal to me
5. customers shouldn’t fall for some dishonest advertisers.
6. ways to settle, ways in which
7. the way, dressed
8. be cured of
9. not intended to serve as  
10. to help check 11.success encouraged , stick to

七．单项选择
1-5 CBACD     6-12 ACAABBD       

九、Integrating skills
1、Passage A（Reading）
Advertisement
Commercial        Public service
Definition        One paid for        Definition        for free meant/intended encourage believe in public welfares
Added info.        protect from  lie claims be aware of  truth        Added info.        deals with serve public service projects Schooling live better lives.
Concluding statement        fall for        Concluding statement        play tricks on
Conclusion: Be smart about advertisements
2、Passage B（Project）
organized reach media starting goal        extremely reach target audience create        appeal to react approach get across depend on

十、Writing
An investigation has been carried out recently of there being a rise of food price in the school canteen. And different opini** occur among us students.
     Forty percent of the students strongly disapprove of raising the price of food in the school canteen; they think that purpose of the canteen is to serve the students instead of making profits. At present the dish prices in the school canteen are very high, and as a result, some of the students skip breakfast just to save money, which may lead to poor health in the long run.
     Others, however, accept the rising price. For one thing, the price of food has increased nationwide. So accordingly, the canteen has to raise the price to survive itself. For another, what these students expect is that the food quality will not change much and the rising price will not be too high.
     Personally, the rise of food price in the canteen can be understood. But it must be taken into c**ideration that students don’t make money and can’t afford too much a price. Therefore, a reasonable price is needed to satisfy the students.